My children would rather play Minecraft than play most of the Triple A professional games released last year. They also prefer watching amateur-made YouTube Videos to watching professional programming on TV.
Note that MineCraft was made by one guy with a budget in the thousands, whereas mainstream professional titles are made by teams of people over several years with budgets in the multiple tens of millions, and that the YouTube videos my boys like to watch are usually made by one person with a budget in the tens of dollars and a production time of less than an hour.
Never mind that MineCraft doesn’t look all that great – the man who made it was a programmer, not an artist. He is unapologetic about that, and rightly so because if you have to choose, it’s better to have a fun game that’s not pretty than a pretty game that’s not fun. It’s just that as an artist, and as a consumer, I’d rather not have to choose. I’d like to think you can have both, but if your resources are limited, you have to choose.
Never mind that the YouTube videos they prefer to watch are as entertaining as watching paint dry, narrated by amateurs with all the charisma of a high-school nerd but without the sense of humor and charm. And as for production values, the term “amateurish” is really too kind. Blurry video, audio that sounds like it was recorded inside a tin can under water, a preponderance of little blocks of text appearing all over the screen… wow.
None of that matters. When it comes to entertainment, Content is King. If the content speaks to you, you love it no matter the imperfections in the delivery, and no matter the more attractive alternative.
The entertainment landscape is changing so quickly. If Web 2.0 was all about allowing user-created content to become part of the experience (ie, comments as a companion piece to blogs, Facebook postings that invite conversation), then maybe this is Entertainment 2.0, which is all about user-created content as actual content.
And if indie or amateur-produced pieces are more popular then their slicker, more professional older cousins, what does that mean? Seems like a good time to be a small, nimble mammal than a large, slow dinosaur. I think I see an asteroid.


A friend of mine and I were talking about story structure, character and conflict earlier today (yes, we actually talk about stuff like that. Move on.)
This past week, my son 


















